My Journey as a Freelance Brand Designer
If you’re a beginner or aspiring brand designer, I’ve created resources and a guide to help you get started. Get your copy and start your journey with clarity and direction.
Hi! I'm Shone,
I'm a Brand Identity Designer based in the Philippines. I discovered my passion for design during the pandemic, something I never expected, and built a career that allows me to express my creativity and bring brands to life.
Since 2020, I’ve worked with nearly a hundred brands, both local and international, helping them translate their vision into intentional, strategic, and cohesive design. Every business has a unique story, and my role is to turn it into visuals that are stunning, memorable, and aligned with your goals.
I don’t just design, I create brand identities that connect, inspire, reflect you, and help your brand stand out confidently.
My Journey
I didn’t start as a Brand Design expert. I began confused, undervalued, and broke.
During the pandemic, when the industry I worked in at Resorts World Manila shut down, I knew I had to pivot. I chose brand design, but I had no design degree, no expensive tools, not even a laptop. Just my phone and the PicsArt app. I didn’t even know Canva existed yet.
I started as “just a logo designer,” creating ₱200 logos with no strategy behind them. I thought having a logo made me a designer, it didn’t.
What changed everything was learning systems, strategy, and positioning. I stopped designing random logos and started building full brand identities. I developed a process, created a professional client experience, and presented work strategically.
What Shifted My Career?
Branding didn’t just give me income, it gave me leverage.
Consistent, reliable earnings
Steady client inquiries
Opportunities with local and international clients
Referrals and long-term projects
Ability to invest in better tools and education
Not because I was the most talented, but because I operated like a professional.
That’s why I created the Designer Kit
It’s more than learning design, it’s about becoming a Brand Design Expert. Someone who looks credible, prices confidently, and delivers like a pro.
If I can go from ₱200 logos on a phone to running a structured brand design business, you can too, without figuring it out alone.